Tradition, pursuit of well-being and understatement. The Soft Living Places philosophy is founded on having a quality relationship with its Guest.

Soft Living Places began operation in 2004. Its project in the accueil sector focuses on Guest relations and on its ability to turn every stay into an experience of well-being and style.

This idea has grown, leading to a hotel management method that assails all levels, everything from the ambience of the living spaces and choice of materials and furnishings to the composition of the menus, selection of personnel and communications. Soft Living offers itself as a philosophy, an interpretation of hospitality according to a precept that, starting with Italian tradition, opens itself up to the evolution of today’s demand.

The spaces are restored, letting the flavour of the past hover in the rooms and common areas. The natural and cultural wealth tied to the facilities is enhanced to the utmost. The Guests identify with this philosophy of essentiality, comfort and elegance, attesting to their sharing of Soft Living values far from commonplaces and short-lived fashions by making this their choice.

Today Soft Living Places manages two historic hotels - Hotel Byron in Forte dei Marmi and Hotel Plaza e de Russie in Viareggio - and the Green Park Resort in Tirrenia. And it is in these three places on the Tyrrhenian Riviera that the Soft Living philosophy takes shape and makes a statement. Hotel Byron.

It was once a patrician villa on the promenade of Forte dei Marmi, and offers a limited number of rooms. The interiors draw inspiration from a sober Tuscan elegance. The seaside and interior gardens invite Guests to relax in a peaceful dimension.

The restaurant distinguishes itself due to its cellar of fine international wines. Hotel Plaza e de Russie. It is the most ancient hotel in Viareggio, built on the seaside promenade in 1871 and placed in a Liberty style architectural context.

Its atmosphere invites you to travel down the memory lane of the Grand Tour era, with its intimate drawing rooms, Murano chandeliers, valuable period furniture, oldfashioned parquet floors in the rooms and travertine in the bathrooms, all without forgoing the technologies of modern comfort.

Green Park Resort. Here the beauty of nature and the know-how of hospitality come together. A beach that still has sand dunes, a five-hectare pine forest, a Mediterranean garden… The Resort is a setting ideal for celebrating rest and taking care of oneself so as to once again be reborn in contact with nature.

The heart of the resort is, in fact, the extremely modern Wellness Center. The materials are refined, rooms and suites have different furnishings, the beds are all four-poster in wrought iron, the floors are covered with parquet… The sense of beauty with measure exudes from every selection. That is precisely what Soft Living is. Do not overstep the line of relaxed luxury.